{"title":"Pichwai","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOriginating in the \u003c\/span\u003e17th century\u003cspan\u003e in the temple town of Nathdwara, Rajasthan, the traditional art form of \u003c\/span\u003e\u003cstrong\u003e\u003cem\u003ePichwai\u003c\/em\u003e\u003c\/strong\u003e\u003cspan\u003e was created as devotional paintings to adorn the backdrop of the shrine of Shrinathji, a form of Lord Krishna. The word \u003c\/span\u003e\u003cem\u003e\u003cspan\u003ePichwai\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e is derived from the Sanskrit words \u003c\/span\u003e\u003cem\u003e\u003cspan\u003epich\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e (back) and \u003c\/span\u003e\u003cem\u003e\u003cspan\u003ewai\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e (hanging), referring to the large painted textiles placed behind the deity during temple rituals and festivals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally created by skilled artists using intricate detailing, rich colors, and symbolic imagery, Pichwai paintings depict themes of devotion, nature, and celebration. Common motifs include lotus flowers, cows, peacocks, and scenes from Krishna’s life, each carrying layers of cultural and spiritual significance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cem\u003e\u003cspan\u003ePichwai\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e collection draws inspiration from this enduring artistic heritage, reinterpreting its visual language through a contemporary lens. Through detailed brushwork, thoughtful shading, and a fascination with texture and ornamentation, the artist celebrates the timeless beauty of this tradition while allowing space for personal expression. The collection reflects an appreciation for both the precision of traditional craftsmanship and the subtle imperfections that give each artwork its own character and soul.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"shrinathji","title":"Shrinathji","description":"\u003cp\u003e\u003cstrong\u003eLorem Ipsum\u003c\/strong\u003e\u003cspan\u003e is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset's Body Type sheets. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt has survived not only many decades, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised thanks to these sheets and more recently with desktop publishing software like Aldus PageMaker and Microsoft Word including versions of Lorem Ipsum.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Arwa Collective","offers":[{"title":"Default Title","offer_id":43599916990670,"sku":null,"price":75599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/4069\/7806\/files\/IMG_7428.jpg?v=1783510509"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/4069\/7806\/collections\/Kota_school__Rajasthan__India_-_Priests_worshipping_Krishna_as_Shrinathji_for_Mountain_of_Food_festival__Annakuta_utsava__shrine_ha..._-_Google_Art_Project.jpg?v=1785843687","url":"https:\/\/arvacollective.in\/collections\/pichwai.oembed","provider":"The Arva Collective","version":"1.0","type":"link"}